Jonathan Eig: “King: A Life”

Raben provided strategic counsel and engaged in media and stakeholder activities to enhance Mr. Eig's visibility. Leveraging our policy and communications expertise, we identified policy issues linked to the narrative, targeted relevant audiences, and crafted appealing messaging. We deployed tactics to connect with audiences through various channels.

Working closely with Mr. Eig, we secured media coverage in outlets such as The New York Times, PBS Newshour, and Pod Save the People podcast. We arranged notable interlocutors for book events, and developed creative concepts for unique venues, including the Washington National Cathedral.

Raben’s effectiveness stems from our longstanding connections with political and socially-conscious media, as well as influential policy leaders. Raben maintains close ties to platforms like the Aspen Institute, Ford Foundation, Members of Congress, SXSW, and more.

Our connections with journalists at influential publications such as the New York Times, Washington Post, and CNN facilitated our targeted engagement strategies. Our network includes media figures and opinion leaders like Jonathan Capehart, Joy Anne Reid, and Eugene Robinson.

Through these extensive relationships, Raben tailors strategies to help authors extend their stories beyond traditional outlets. Our track record showcases highly strategic messaging, thoughtfully creative pitching, and consistent engagement that helps ensure clients achieve impactful results. We excel in amplifying work that matters, artistically packaging it, and maximizing its impact with key audiences.