Case Study
Black Queer Everything
Crafting Black Queer Everything's Identity
About the client
Black Queer Everything invests in the next generation of scholars, activists, and artists working toward Black liberation.
Our Work
In 2023, Black Queer Everything enlisted Raben to create their website and establish an overall aesthetic for their inaugural launch. Collaboratively, we defined success metrics, identified key website components, pinpointed target audiences, and envisioned the desired user experience.
Drawing from these discussions, we crafted a custom website using Squarespace, ensuring a user-friendly and informative interface. The design process also included developing a logo that encapsulated the organization's mission of promoting queer leadership for social and cultural transformation.
Our involvement extended beyond digital design — we attended the staff retreat to capture compelling photographs and video interviews. These visual elements were strategically integrated into the website, providing a vivid representation of Black Queer Everything's vision and staff aspirations.
