Case Study
Southern Poverty Law Center
Revitalizing representation in the Deep South
About the client
The Southern Poverty Law Center (SPLC), a leading civil rights organization, partnered with Raben in 2022 for the Our Future, Our Vote initiative, aimed at strengthening democratic systems in the Deep South.
In this cross-organization initiative, Raben facilitated the creation of a dedicated team within SPLC, fostering collaboration across departments. We engaged in strategic planning and goal-setting sessions, aligning efforts for a cohesive campaign. Working closely with SPLC's communications team, we conducted polling and narrative work to develop compelling messages for the campaign's target audiences.
Our support extended to managing the campaign, involving extensive research into audiences and locations. We crafted state guides, translated into key languages, covering voting laws from registration to ballot casting. Collaborating with SPLC's communications experts, we created engaging assets to make the voting process enjoyable. SPLC's engagement with college and university students in campaign-active states was a key facet of our strategy.
The campaign garnered more than 100 media mentions, and the website received over 10,000 views, reflecting the initiative's broad impact. The collaborative effort fostered a positive sense of teamwork across SPLC's diverse team, creating a unified approach to advancing democratic values.
